
‘Why’ Leadership
Abstract
Chris and Fred discuss ‘why’ leadership. Not why leadership is important (we know it is). But the sort of leadership that focuses on the ‘why’ of an organization or group of people. ‘Why’ people who work at these organizations get out of bed in the morning. ‘Why’ customers purchase products or services from an organization. And if we get the ‘why’ right … everything becomes a lot easier. Especially reliability.
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