For the majority of organizations, long-term success is tied directly to the new product development process. Tomorrow’s revenue and growth are tightly bound to how successful you are at launching new products.
Offering genuinely valuable, high quality products is, more than ever, the best way to capture market share. Also, more investment up-front minimizes overall expense.
…fewer design iterations to achieve the same goals (reduced time to market), more efficient production and delivery processes (reduced operating costs), fewer defects & warranty costs during the entire product life cycle (increased customer satisfaction).