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by Robert Allen Leave a Comment

Ideation and Product Development

Ideation and Product Development

In recent articles I focused on a ‘linear’ approach to product development by understanding customer needs, establishing requirements (“what the design provides”), establishing a conceptual design, etc.

In this article, I’ll discuss a framework whereby an idea for a product or design might kick-off the process.

Also, rather than a commercialized product, we will assume our goal is to successfully demonstrate the idea’s feasibility.  (This is common for a start-up company, where the business model might be to demonstrate product success with a goal of obtaining more venture capital, or to sell the intellectual property.  Alternatively, a large company might want a separate idea development process that takes invention off the critical path.)

[Read more…]

Filed Under: Articles, on Leadership & Career, Product Development and Process Improvement Tagged With: advanced development, Commercialization, Demonstration, ideation, New Product Development, product development, proof of concept, technology readiness

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