
By Greg Hutchins (first posted on CERM ® RISK INSIGHTS – reposted here with permission)
So, when should a company self-disrupt? Or, more importantly when should you self-disrupt.
Companies face these disruptor questions:
- What are possible triggers to start (your) self-disruption?
- When should they (you) self-disrupt?
- How quickly should they (you) self-disrupt?
- How should they (you) self-disrupt?
- What’s their (your) final destination?
- How are they (you) going to monetize (make money)?
All companies are searching for the next killer work model, app, platform, product, or idea. It’s too late when there are not enough products in the pipeline to create a sustainable competitive advantage. Companies learned this lesson the hard way.
- How are they (you) going to monetize (make money)?
- What’s their (your) final destination?
- How should they (you) self-disrupt?
- How quickly should they (you) self-disrupt?
- When should they (you) self-disrupt?







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