Copy of Hardware Product Realization in the Age of AI

Chapter 3: Understanding your Markets

In the previous chapter, the Product Realization will be defined at a high level as well as the ideas behind a New Product Development Introduction (sometimes written as NPDI) framework.

In this chapter the effects of the market on your product are discussed, what you think is the best version of your idea may be influenced by many factors in the markets you believe you can sell it to.