In short, you probably do, better reliability performance the better the brand image.
When I’m making a purchase I prefer to buy items that I either have personal experience work well over time (reliable) or have many comments and reviews noting the durability.
As a reliability engineer, I am often asked what kind of car I drive (a Toyota Highlander, if must know). Reliability does matter -not only to me- it matters for many making a buying decision.
When a product’s actual reliability performance exceeds the customers expected reliability performance, the customer may consider the product reliable. This experience builds and when supported by other experiences from the same brand, increases brand equity. High brand equity permits a price premium, increased brand loyalty, and increased positive word of mouth support. [Read more…]