
Guest Post by Malcolm Peart (first posted on CERM ® RISK INSIGHTS – reposted here with permission)
Video Killed the Radio Star…went the 1979 music video byThe Buggles. MTV used this as their first ever video in 1981, but despite the prophecy and MTV’s 40 ongoing years, radio stars aren’t dead. Radio revolutionised popular music, vinyl discs gave us today’s disc jockeys but even though technology evolves it demonstrates that the fittest will survive and not everything will be killed.
Compact cassette started to challenge vinyl in 1963. With the emergence of CDs in the mid ‘80’s, tapes eventually became old-hat. CDs were ousted by flash drives and today ubiquitous access to downloads overshadow almost everything…but vinyl and tapes aren’t altogether dead and buried. People can be branded dinosaurs but sometimes they are just nostalgic; the odd scratch can make music more of a memorable memory…as does listening to cricket or baseball or horse-racing on the radio!
But it’s not just music that’s been influenced by technology. Meetings have also been affected and, with the advent of COVID more and more of us are being exposed to on-line meetings and, of course presentations. But how effective are some presentations in blending audiovisual media, the spoken word and that most important ingredient, people.
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