Marketing is Driving Reliability

Abstract

Adam and Fred discuss how many industries that historically didn’t put product reliability as the most critical competing factor now do.

Key Points

Join Adam and Fred as they discuss how products that historically would use “new features” as the leading advertising factor are now using “proven reliability” as the reason customers should select their product.

Many companies use reliability as a leading characteristic in advertisements that historically used application, advanced features, or style as a reason to select them over the competitor.
Reliability is now a deal breaker for customers when selecting a product. Having a phone with the latest features is of little value if it breaks and leaves you isolated.
Do you know how you customers rank the importance of product characteristics, reliability, functionality, style, features? Do you know how your product development team ranks these same characteristics? Do they match?