
A common progression (stages of awakening) for an organization that has a minimal application of reliability tools to one that is large market holder with the right reliable product is often like this
Stage 1) “Reliability” testing is mostly re-labeled verification and validation testing. It measures if the design does what it is supposed to do
Stage 2) Reliability tools and methods are put into the product program plan. A reliability engineer may be hired or education is offered to design engineers. Unfortunately a significant amount of the planned reliability tasks are 
Stage 3) The weighting of reliability objectives for measure and improvement is better in the next product development program. The balance of priority between time to market, product cost, program cost, features, and 
Stage 4) The reliability tools and process continue to evolve into efficient and integrated processes in product development. Analysis models are improved based on field observations. Test methods and tools are already
available for new products allowing for faster execution of reliability program steps. Other departments are familiar with the inputs and outputs to reliability and information flows freely between team members and departments.
-Adam

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