
Expected Value Makes Uncertainty Manageable
Product teams often face decisions where uncertainty meets cost, and the clock is ticking.
- a manager asks for another test
- finance flags the price
- engineering hesitates because confidence is stuck at sixty percent.
- The friction isn’t just about money; it’s about balancing risk, value, and time in a way that serves customers and protects the business.
That’s where expected value shines. It’s a lightweight decision tool that translates probability and impact into a single, comparable figure.
More important, it pairs nicely with a simple three-phase flow (frame it, investigate it, choose it) so your decision is not a hunch, but an informed step tied to evidence and project priorities.


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