Most people now flip through reports searching for useful information, stopping to read only if something seems interesting. Blame it on the information age or social media. But if skimming is too daunting, your document is unlikely to achieve its purpose. These are five writing tips to make it easier for readers to skim your business writing.
1. Use Subheadings That Tell Your Story
Use meaningful subheadings that tell a story rather than descriptive labels. Descriptive labels are a product of traditional writing that provides little useful information. Each subsection of your report should have a heading that summarizes its contents. Descriptive subheadings allow readers to understand your basic messages without reading every word. [Read more…]
