Scaling Success in CMMS How John Sterling Mastered Market Entry Team Building and Sales Excellence

In this podcast episode, John Sterling, a seasoned entrepreneur in the CMMS and technology industries, shares his entrepreneurial journey starting with his beginnings in small business as a high schooler, his early career in Silicon Valley, and his acquisition of Data Stream, a small software company (that became a $100M company). He emphasizes the importance of gaining market entry, even at a low price, which helped him secure significant clients later.  We explore the challenges of transitioning from small to large businesses, managing different budget sizes, and the complexity of scaling a company. 

Main Topics:

• Entrepreneurship Journey: From small businesses to large-scale companies.
• Strategic Pricing and Market Entry: Using low pricing to gain entry and attract large clients.
• Challenges in Scaling Businesses: Managing transitions from small to large companies.
• Bold Strategies for Success: Taking risks like pursuing IPOs and international acquisitions.
• Building and Managing Teams: Recruiting, nurturing sales talent, and maintaining company culture.