Fundamentals of Early Field Results
podcast episode with speaker Fred Schenkelberg
At least one group called this the ‘Delta Phase.’ It is the period shortly after launching a product and provides a unique opportunity to reduce future field failures and improve customer satisfaction dramatically. The idea is to aggressively identify and resolve any field issues identified by your customers.
There are a couple of ways to implement the Delta Phase with your product launch. Yet, it requires creating a team from the design/development team that has the authority and capability to implement design changes quickly.
Let’s explore the concept of a delta phase and how to implement it in your organization. Plus, let’s examine a few situations that make significant short and long-term reductions in the field failure rate.