
Every organization needs to be able to explain ‘why’ it is here. In fact, an organization’s ‘why’ is . Check out Simon Sinek. One of his favourite phrases is that ‘people don’t buy what you do – they buy why you do it.’
People buy Apple products because of they enjoy how they interface with devices that are part of a bigger and seamless ecosystem. All their competitors try to emulate this. Amazon is all about customer experience. [Read more…]