Cut Through the Design Fog

Every product team faces the “design fog” during early concept development. This lack of clarity and alignment often means teams are discussing technical architecture and feature lists before they’ve even agreed on the fundamental customer benefits and problems they need to solve. This unstructured approach frequently leads to wasted effort, cost overruns, and products that miss the mark.

The solution isn’t more bureaucracy; it’s a shared, intentional structure. In this episode, we introduce two powerful frameworks designed to bring clarity to this critical phase: the Concept Space Model and the ADEPT Team Framework. These models are grounded in decades of quality and reliability research, providing a map for navigating the difficult terrain of concept development.

By adopting these frameworks, you ensure that every team member is aligned on the targeted benefits, the user journey, and the potential problems to avoid, transforming chaotic brainstorming into productive, focused co-creation sessions that yield clear design inputs for engineering. Let’s dive into how to use the ADEPT Team Framework to ensure your next project is built on a foundation of shared understanding.

Leading structured concept development is a responsibility because people’s time is not free. You want to avoid just scheduling a meeting without any plan or idea of how you will generate and use ideas. The ADEPT Team Framework ensures your co-work sessions are productive, fun, and meaningful.