
Guest Post by Daniel Burrus (first posted on CERM ® RISK INSIGHTS – reposted here with permission)
These days, you can find a slurry of memes and motivational graphics on social media alluding to the concept that you must always beat out your competition in business. But contrary to popular belief, competing with other businesses is actually quite counterproductive, especially in the post-pandemic “new normal” we face – something we never expected to be facing as we entered this new decade.
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