
Start the discussion. Encourage those around you to consider why and how they are using MTBF.
At one point, someone noticed I was pretty adamant around this topic and after mentioning it was my personal mission or I was mounting a campaign to get rid of MTBF, they suggested creating campaign buttons. Those buttons have now evolved into a full fledge store. Get your t-shirts, jackets, earrings, coffee mug, and, of course, buttons at the CafePress NoMTBF store.
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